Multiple members of household with different interests: how do you parse?

Sorry if this question has been posted previously; I didn't see anything pop up under a few different searches.

Short of creating a separate record for each individual household member, is there a way to code the activities and issue interests of one person (and one email) separately from another member who shares the same address?

Here's an example: Suzy Q. Public and John T. Smith share a home -- and ONE record in the database. John and Suzy are involved in some activities and issues that overlap, but they also work on issues separate from one another.

How does one parse this record and only send email to the member that wants to help on any given topic?

Thanks in advance,
--ASE.

Is there a particular reason

Is there a particular reason NOT to track them as individuals? It's always possible that you'll get a gift or a volunteer stint from one of them, without the other!

Best,
Linda

Prince Georges Feral Friends, SPCA
Supporting People with Compassion for Homeless Cats

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